I'm Sam Choudhry, a normal Asian guy living in Bradford. Why did I create this website? Well, Readers in Bradford - especially from Asian communities - need language that's familiar, empathetic, and clear, not clinical or robotic.
To Break Down Health Anxiety
Talking about heart attacks and disease can be scary. So writing in a natural, friendly, even occasionally humorous tone helps people:
- Feel less overwhelmed
- Understand you're one of them, not a detached expert
- Actually absorb the message (instead of clicking away)
To Try To Do My Bit
When you sound like a real person who cares - not just another "health info" site - people are more likely to:
- Believe you
- Act on what you're saying
- Share the page with family or friends
To Keep It Accessible
Many in the community might:
- Have English as a second language
- Feel intimidated by medical terms
- Be unfamiliar with the signs of heart disease
That's why we want to avoid jargon and speak in a way that sounds like someone chatting over chai - honest, helpful, and heartfelt - which NHS employees, no matter how well meaning, often struggle to do.
To Reflect Bradford's Reality
A dry NHS-style page won't connect. But a page written by a guy who lives in Bradford, who's seen his uncles brush off chest pain, who knows how much salt goes into a proper keema curry? That lands. That's real.